Alexandra Béhêtre Email & Phone Number
Head of Global Beauty Category @ Dufry Group
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Alexandra Béhêtre Location
- Zurich, Switzerland
Alexandra Béhêtre Work
- Head of Global Beauty Category @ (October 2023 - Present)
- Head of Global Digital CRM, Loyalty and Customer Experience @ (January 2021 - September 2023)
- Head of Global Digital E-commerce and Loyalty @ (January 2017 - December 2020)
- Senior Manager Global Marketing @ (January 2015 - December 2016)
- Senior Manager Europe Trade Marketing @ (July 2011 - December 2014)
- Head of Global Product Development - Jewellery @ (January 2008 - January 2010)
- Global Marketing Manager @ (February 2005 - January 2008)
- Marketing Graduate Trainee @ (January 2004 - December 2004)
- Marketing Graduate Trainee @ (January 2003 - June 2003)
Alexandra Béhêtre Education
- NEOMA Business School
Master with honors in Economics and Management
1999-2003 - University Marcelin Berthelot - France
Bachelor in Business
1997-1999 - Albert-de-Mum High School - France
Diploma with honors
1993-1997
Alexandra Béhêtre Skills
- Advertising
- Agile Methodologies
- Branding
- Business Relationship Management
- Business Resilience
- Business Strategy
- CRM Databases
- Creative Problem Solving
- Customer Experience Management
- Customer Loyalty
- Customer Loyalty Management
- Customer Relationship Management (CRM)
- Data-driven Marketing
- Digital Innovation
- Digital Marketing
- Digital Transformation
- Digital strategy
- E-commerce
- Executive Management
- FMCG
- Fashion
- Fast-Moving Consumer Goods (FMCG)
- Leadership
- Loyalty Programs
- Luxury Goods
- Management
- Marketing Management
- Marketing Strategy
- Marketing Transformation
- Negotiation
- Online Marketing
- Organization Skills
- Product Marketing
- Project Management
- Public Speaking
- Retail
- Social Media Marketing
- Strategy
- Team Leadership
- Teamwork
- Trade Marketing
- Travel Retail
- Marketing
- Consumer Goods
- Merchandising
- Brand Management
Alexandra Béhêtre Summary
- Alexandra Béhêtre, based in Zurich, Switzerland, is currently a Head of Global Beauty Category at Dufry Group. Alexandra Béhêtre brings experience from previous roles at Dufry Group and The Nuance Group. Alexandra Béhêtre holds a 1999 - 2003 Master with honors in Economics and Management @ NEOMA Business School. With a robust skill set that includes Advertising, Agile Methodologies, Branding, Business Relationship Management, Business Resilience and more. Alexandra Béhêtre has 6 emails and 3 mobile phone numbers on RocketReach.
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