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Alexandra Béhêtre Location
Zürich, ZH, CH
Alexandra Béhêtre Work
Head of Global Beauty Category @ (October 2023 - Present)
Head of Global Digital CRM, Loyalty and Customer Experience @ (January 2021 - September 2023)
Head of Global Digital E-commerce and Loyalty @ (January 2017 - December 2020)
Senior Manager Global Marketing @ (January 2015 - December 2016)
Senior Manager Europe Trade Marketing @ (July 2011 - December 2014)
Head of Global Product Development - Jewellery @ (January 2008 - January 2010)
Global Marketing Manager @ (February 2005 - January 2008)
Marketing Graduate Trainee @ (January 2004 - December 2004)
Marketing Graduate Trainee @ (January 2003 - June 2003)
Alexandra Béhêtre Education
NEOMA Business School
Master with honors in Economics and Management
1999-2003
University Marcelin Berthelot - France
Bachelor in Business
1997-1999
Albert-de-Mum High School - France
Diploma with honors
1993-1997
Alexandra Béhêtre Skills
Luxury Goods
Marketing
Retail
Marketing Strategy
Strategy
Product Marketing
Travel Retail
Trade Marketing
Team Leadership
Project Management
Consumer Goods
Fashion
Leadership
Merchandising
Management
Business Strategy
Negotiation
Marketing Management
Brand Management
FMCG
Alexandra Béhêtre Summary
Alexandra Béhêtre, based in Zürich, ZH, CH, is currently a Head of Global Beauty Category at Dufry Group. Alexandra Béhêtre brings experience from previous roles at Dufry Group and The Nuance Group. Alexandra Béhêtre holds a 1999 - 2003 Master with honors in Economics and Management @ NEOMA Business School. With a robust skill set that includes Luxury Goods, Marketing, Retail, Marketing Strategy, Strategy and more. Alexandra Béhêtre has 6 emails and 3 mobile phone numbers on RocketReach.
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