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Alexandra Béhêtre Location
Zürich, ZH, CH
Alexandra Béhêtre Work
2023 -now Head of Global Beauty Category @
2021 -2023 Head of Global Digital CRM, Loyalty and Customer Experience @
2017 -2020 Head of Global Digital E-commerce and Loyalty @
2015 -2016 Senior Manager Global Marketing @
2011 -2014 Senior Manager Europe Trade Marketing @
2008 -2010 Head of Global Product Development - Jewellery @
2005 -2008 Global Marketing Manager @
2004 -2004 Marketing Graduate Trainee @
2003 -2003 Marketing Graduate Trainee @
Alexandra Béhêtre Education
Reims Management School
Master with honors in Economics and Management
1999-2003
University Marcelin Berthelot - France
Bachelor in Business
1997-1999
Albert-de-Mum High School - France
Diploma with honors
1993-1997
Alexandra Béhêtre Skills
Luxury Goods
Marketing
Retail
Marketing Strategy
Strategy
Product Marketing
Travel Retail
Trade Marketing
Team Leadership
Project Management
Consumer Goods
Fashion
Leadership
Merchandising
Management
Business Strategy
Negotiation
Marketing Management
Brand Management
FMCG
Alexandra Béhêtre Summary
Alexandra Béhêtre, based in Zürich, ZH, CH, is currently a Head of Global Beauty Category at Dufry Group. Alexandra Béhêtre brings experience from previous roles at Dufry Group and The Nuance Group. Alexandra Béhêtre holds a 1999 - 2003 Master with honors in Economics and Management @ Reims Management School. With a robust skill set that includes Luxury Goods, Marketing, Retail, Marketing Strategy, Strategy and more. Alexandra Béhêtre has 6 emails and 4 mobile phone numbers on RocketReach.
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