Affinitiv Digital | Powered by DyGen Information

Affinitiv Digital, powered by DyGen provides partners with top notch Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing and YouTube Trueview campaigns. We use Google, Bing, YouTube, Google Analytics & Oracle data to create solid campaigns for digital advertising across those platforms. The SEM team consists of: an Onboarding team who create all the new campaigns that come onboard with CK and a Tech Ops team that handles tracking code placement. Affinitiv Digital is also housed with a Digital Account Service team. The Digital Account Executives are the face of the company when communicating all results with the clients, either in person or via conference calls. They manage the agency/client relationship and review all the monthly stats back to the client. The Digital Account Architect team manages the day to day processes of the accounts ensuring the budgets are set properly, the bids are appropriate & the geography is applicable, among many more aspects within the AdWords campaign. Our SEO team handles all aspects of optimizing website content with active SEO packages. This team uses the top tools in the industry for SEO professionals to give the most accurate data-driven strategy; tools such as Google Search Console, Screaming Frog, MOZ, Google Analytics & Spyfu. SEO specialists also create and add traffic driving landing pages to our client’s websites including content such as videos, links and photos. They will add unique content tailored to our dealer’s targeted regional areas and top-searched keywords. The SEO team and the SEO copywriters often work together on custom copy for the SEO pages they create. Affinitiv Digital, powered by DyGen provides superior digital advertising experiences to our clients through proven strategies and extensive industry knowledge.