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Affiinity offers a completely new way of running digital export promotion programs, where groups of companies within a sector can approach the same target groups and generate sales meetings and leads. The Covid-19 situation and the imposed travel and meeting restrictions will certainly change the way businesses will contact and recruit new international clients in the years to come. We must take the best of what traditional export promotion programs have to offer and digitize the process to help build new client relations and exports for all our SMEs who right now, more than ever, need to get in touch with potential international clients. Many companies – especially SMEs – lack the resources and the competences to drive efficient, digital export campaigns by themselves. Hence, SMEs can benefit significantly from a consolidated approach, where several companies with complementary offerings are pooled together like in a traditional export promotion tour. Our services are targeted export promotion agencies, chambers of commerce and other organisations with experience in organizing traditional export promotion programs and tours. If your export promotion agency can pool domestic/local companies with complimentary offerings, we will help you digitize your export promotion program to reach and open the doors to potential clients around the world. Pretty much like a traditional export promotion tour except that we are not bound by geography and can therefore facilitate contact to customers in a much wider geographic zone.

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Louise Juhl is the Founding Partner of Affiinity.

1 people are employed at Affiinity.

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