AFF Competitors

Founded in 2000 in Amsterdam, The Netherlands, Rituals was the first luxury brand to combine home and body products. To date, we've opened 1000 stores in 36 countries and have become a renowned wellbeing destination. Led by our philosophy, The Art of Soulful Living, we're committed to helping consumers on their journey to personal wellbeing, providing tips, inspiration and products to reconnect body, mind and soul. As a certified B Corp™ we believe in sustainable wellbeing, with collections that are good for people and good for the planet. This is supported by our three pillars: Clean, Conscious, and Caring. Clean: 79% of our personal care products contain >90% natural origin ingredients, and by 2023 all formulas will meet this standard. Conscious: we make sustainable choices; every collection has refill options, and we plant, protect, or restore a tree for every refill sold. Caring: we proudly support social initiatives including Tiny Miracles, a pioneering foundation that helps break the poverty cycle by providing life-changing work for underserved communities in Mumbai, India. This philosophy of sustainable wellbeing is embedded into our company culture. Our people are open minded, customer first oriented, and energetic. If you want to hear more, then keep an eye out on our vacancies, and we hope to have you join us in our offices or stores.

Rusta is a leading player in the Nordic variety hard discount market with more than 230 stores in Sweden, Norway, Finland and Germany. The store network is complemented by Rusta’s online sales channel, Rusta Online, in Sweden, Norway and Finland. Rusta offers a wide but curated assortment of home and leisure products, with good quality at low prices. Rusta has more than 5000 employees and is headquartered in Upplands Väsby, Sweden. Rusta’s long-term vision is to become the leading and most trusted variety hard discount retailer in Europe. Our values Simplicity, Courage, Commitment and Togetherness guides us in how we act.

Elkjøp er et av Nordens største handelsforetak innen forbrukerelektronikk, med 139 butikker i Norge. Elkjøp Norge er en del av Elkjøp Nordic som har etablert detaljistvirksomhet i Norge, Sverige, Danmark, Finland, Island, Grønland og på Færøyene, med hovedforankring rundt stormarkedskonseptet. Alle de 400 varehusene i Norden får i hovedsak sin vareforsyning fra egen distribusjonsvirksomhet, med sentrallager i Jönköping på 107.000 kvadratmeter. Ca 11.000 ansatte er sysselsatt i Elkjøp-konsernet, som er eid av britiske Dixons Carphone. Elkjøp.Norges omsetning i regnskapsåret 2018/2019 landet på 12,2 milliarder kroner, opp fra 12,01 milliarder i fjor, noe som tilsvarer en vekst på 1,3 prosent.