AFF Competitors

Founded in 2000 in Amsterdam, Rituals is a global wellbeing brand and a brand for impact. We're not here to sell you beauty, we're here to make you feel good. As a Certified B Corp™, we are committed to creating positive impact for people and planet. We believe feeling good goes beyond beauty – true wellbeing comes from human connection, with each other and with nature. That belief is why we created 10% Profit for Impact, dedicating 10% of our annual net profit to causes that improve the wellbeing of people and planet. Because when we reconnect with (human) nature, we often rediscover calm, balance, and belonging. Today, Rituals has grown into a global brand, with 1,500+ boutiques and a presence in 112+ countries, as well as a growing footprint in travel retail, hospitality and wellbeing experiences. We create luxurious products for body and home, combining meaningful experiences with accessible moments of wellbeing. Our people are at the heart of Rituals. We are a diverse and international team united by a passion for our brand, our customers and our purpose. Discover our career opportunities and join us in making wellbeing an integral part of everyday life.

Rusta is a leading player in the Nordic variety hard discount market with more than 230 stores in Sweden, Norway, Finland and Germany. The store network is complemented by Rusta’s online sales channel, Rusta Online, in Sweden, Norway and Finland. Rusta offers a wide but curated assortment of home and leisure products, with good quality at low prices. Rusta has more than 5000 employees and is headquartered in Upplands Väsby, Sweden. Rusta’s long-term vision is to become the leading and most trusted variety hard discount retailer in Europe. Our values Simplicity, Courage, Commitment and Togetherness guides us in how we act.

Elkjøp er et av Nordens største handelsforetak innen forbrukerelektronikk, med 139 butikker i Norge. Elkjøp Norge er en del av Elkjøp Nordic som har etablert detaljistvirksomhet i Norge, Sverige, Danmark, Finland, Island, Grønland og på Færøyene, med hovedforankring rundt stormarkedskonseptet. Alle de 400 varehusene i Norden får i hovedsak sin vareforsyning fra egen distribusjonsvirksomhet, med sentrallager i Jönköping på 107.000 kvadratmeter. Ca 11.000 ansatte er sysselsatt i Elkjøp-konsernet, som er eid av britiske Dixons Carphone. Elkjøp.Norges omsetning i regnskapsåret 2018/2019 landet på 12,2 milliarder kroner, opp fra 12,01 milliarder i fjor, noe som tilsvarer en vekst på 1,3 prosent.