In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world with more than 500 offices and 20,000 staff across 169 cities.
Ogilvy South Africa’s origins lie with a small hot shop in Cape Town, founded by Bob Rightford, Brian Searle-Tripp and Roger Makin in 1976. After merging with Ogilvy in 1984, Ogilvy & Mather RS-TM dominated the local creative scene during the first decade and over the next twenty years was recognized as a brand-focused agency that acted with integrity.
During the 1990’s, Ogilvy South Africa soared creatively under the leadership of Robyn Putter (1950-2010), who eventually went on to become the global creative head of WPP.
Today, Ogilvy South Africa is the leader in the industry, focused on building and transforming brands. Employing more than 900 staff across three offices, Ogilvy remains true to David’s vision; we still see ourselves as a company that does more than ads and have proven that by maintaining our humility and an almost divine discontent at our past successes, we can do more than stay relevant. For more than 50 years, Ogilvy South Africa has created iconic advertising for clients such as KFC, VW, SAB, BP, DStv and Mondelez amongst others, and we continue to live by our founders credo of existing to “Make brands matter”.
Hello, we're Net#work BBDO, nice to meet you.
Well, I guess you're here to find out a little more about us, so let's start right at the beginning shall we? We popped out kicking and screaming into the great city of Jozi in 1994, the first ad agency in the new South Africa, born to proud parents Mike Schalit and Keith Shipley. We were fresh, energized and idealistic, we had a healthy disrespect for the advertising regime of the time and we made it our mission to shake things up and do things differently.
We believe that great ideas have the power to change the world, mobilise behaviour change and build social cohesion. Great ideas break through the wallpaper of mediocrity and the wall of indifference. They jump out at you and shake you. Whether they make you happy, sad, or just make you think, the important thing is that they make you feel something. They are emotional connectors that stay with you way longer than any ad break.
Net#work BBDO is today run by Deidre Lodwig (CEO), Jacque Matthee (CCO) and Tebogo Koena (CSO) and a host of other big-brained people who are committed to making amazing work everyday.
But enough about us, let's hear about you. If you'd like to reach out for a cappuccino and a chat (insist on one of our famous # cookies whilst you're at it) drop an email to: deidre.lodwig@networkbbdo.co.za or give us a call on 011 912 0000.
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