Waterco pioneers reliable solutions for healthy, safe water environments, which are used in residential, commercial and industrial applications in over 40 countries. Established in 1981 with a single pool pump store in Sydney, Australia, it has since become a global brand recognised for designing and manufacturing filtration and sanitisation innovations for the swimming pool, spa, aquaculture, and water purification sectors.
Listed on the ASX in 1989, Waterco (ASX:WAT) has evolved into a technological and manufacturing powerhouse that makes products more energy and water efficient, and easier to maintain.
Waterco is also the franchisor of Swimart, one of Australia and New Zealand's largest network of pool and spa retail outlets, which has 73 franchise outlets and a fleet of more than 250 mobile service vans. It is also the exclusive distributor of Zane Pool Heating solutions via a network of Australian dealerships.
Waterco’s head office is in Sydney, Australia, with international offices, manufacturing and R&D plants and warehouses located in Australia, New Zealand, Malaysia, Indonesia, Singapore, China, US, Canada, France, and the UK.
Poolwerx is the world’s largest global franchise pool service brand. Established by Executive Director and Founder John O’Brien in 1992, Poolwerx has grown to over 650 service vehicles and 180 stores in Australia, New Zealand and the United States. Poolwerx has multiple revenue streams with repeat clients and is secure in the growing home services sector and is a technology leader. Poolwerx is the Official Partner of the Brisbane Heat and also champions the importance of teaching lifesaving water skills through its annual community initiatives.
The company's commitment to excellence is evident in its rigorous franchisee selection, thorough franchisee training and support, and its focus on pool health and safety. These efforts have been recognised on numerous occasions in the form of both franchising and industry awards.
Poolwerx Awards & Recognition
- FCA Franchisor of the Year 2022, 2016, 2004
- FCA Multi Unit Franchisees of the Year 2015, 2013 and 2012
- FCA Marketing Campaign of the Year 2020
- FCA Field Manager of the Year 2021, 2022
- Inside Franchise Business Top 30 Executives – Nic Brill, CEO
- SPASA Multi-location Pool Store of the Year 2023, 2022
- SPASA Best Pool Store of the Year 2023
- SPASA Marketing Campaign of the Year 2022
- SPASA Retail Service Award 2023, 2022
- Westpac NZ Franchise Awards – Home & Lifestyle Franchisee of the Year 2021
- SPASA NZ – Best Mobile Service Business 2021
- SPASA NZ – Professional of the Year 2021
- SPASA NZ – In-Field Technician of the Year 2021
- SPASA NZ – Best Single Location Pool Store of the Year 2023
- 2025 - Poolwerx Australia reaches 150 stores nationally
The Swimart franchise network spans Australia and New Zealand, and we are the leading provider of pool accessories, pool maintenance, pool supplies and high quality pool products.
Our group of highly experienced technicians and customer service professionals ensure the health and wellbeing of thousands of pools and spas, both residential and commercial.
Our customer promise is Pool Care Made Easy. And we ensure our customers get the most of theirpools all year long by delivering Great Range, Service and Advice better than anyone else.
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