Our Belief: WE USE THE POWER OF SPORTS TO EXPAND EVERY PLAYING FIELD.
Our Obsession: WE ARE OBSESSED WITH ATHLETES WHO STRIVE FOR MORE – IN SPORTS, IN LIFE, AND IN THE WORLD.
Our Mission: TO INSPIRE ATHLETES WITH INNOVATIVE PERFORMANCE AND DESIGN SOLUTIONS THEY CAN’T LIVE WITHOUT.
Our Values:
LOVE ATHLETES
We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover.
CELEBRATE THE WINS
We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win.
STAND FOR EQUALITY
We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent.
ACT SUSTAINABLY
We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field.
FIGHT ON TOGETHER
We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.
At Wacoal, we know wearing the right lingerie can change a woman’s look and her outlook. That’s why we are always seeking new and better ways to deliver bras that meet the needs of women today. This means we source the best materials, use cutting-edge technologies, and help women find the bras that will fit their breast size and shape. We also offer a variety of bra fit tools, including our digital sizing option, mybraFit™, and we have a team of Fit Experts who provide consultations to help women find the sizes and styles that will give them the confidence that comes from looking their best.
Our commitment to women extends beyond the design studio and into the community, where we support the fight against breast cancer. Through our Fit for the Cure® program and other initiatives, we have contributed more than $6 million to Susan G. Komen®. We are proud of this long-standing partnership and the ways that we have worked together.
An unwavering commitment to superior fit, quality, comfort, and philanthropy makes Wacoal the brand women know they can count on.
Thirdlove is a female-founded lifestyle brand that offers elevated essentials, including bras, undies, loungewear, lingerie, and bra-sized swimwear, designed by women. Co-founders Heidi Zak and Ra’el Cohen set out to revolutionize the bra shopping experience, focusing on creating products that make customers look and feel amazing while addressing common problems. The resulting solution-driven designs get Bra-blems Solved™–with style.
At Thirdlove, our teammates take ownership, are curious and adaptable, and constantly innovate with grit and focus. Our culture prioritizes individual goals and development so that every teammate can become the best version of themselves. We’ve been certified as a Great Place to Work® for five years in a row.
In 2022, we opened retail stores nationwide, including one in San Francisco, our home city. In 2024, we expanded our reach to select Neiman Marcus locations and Amazon.
We support the planet through recycling programs like the Take Back Bag and the community through partnerships with non-profits like the SF LGBT Center and I Support The Girls. With the help of such partners, Thirdlove is the largest donor of undergarments in the US, distributing over $50 million of products to those in need.
To learn more, visit www.thirdlove.com.