Innovative Marketing is a full-service Point of Purchase Display company. We have in-house design, engineering, project management, customer service, and sales.
About us
At Catalyst Marketing Group, we are consultants, strategists, designers, programmers, thought leaders, relationship builders, and most importantly storytellers. We bring companies to life, creating a unique voice that enables them to differentiate, thrive and grow.
Every project is unique as is every project team that we put together. We assemble just the right set of talents to meet the unique resource and budgetary needs of every project. Strategy, design, execution—we do it all with a deep appreciation for the challenges you face and an honest excitement and passion for helping our clients meet and exceed their goals.
Our philosophy is simple:
Long-term relationships vs. short-term campaigns.
Stop the monologue, start the dialogue.
Be amazing, honest, and consistent and provide the products and services that your customers want and need.
Develop your own story, embrace it, share it with passion.
Flexibility
Whether our clients are looking to launch a new product, enter a new market, forge an alliance or partnership, or tackle a small challenge that requires creative thinking and tactical expertise, we are ready to go.
Outsourced marketing
Many companies are choosing to outsource their marketing to Catalyst leveraging the expertise of our team and realizing the benefits of reduced overhead, cash flow flexibility, objective perspective and deep marketing expertise.
Digital Strategy Partners (DSP) was established by Dennis Haugan in 2015 to provide Customer Experience (CX) consulting services.
DSP works with clients and agencies to design customer centric experiences that bring together the right content and capabilities at the right time to help customers make the decision to select, maintain, and advocate your brand.
As both a client and consultant, Dennis has been responsible for setting and executing digital customer experience strategies for over 20 years earning industry recognition from JD Powers, Forrester Research, Foresee, and Dynatrace (formerly Keynote Systems).
The CX method that Dennis developed over the last 20 years has proven adaptable across a wide range of industries: telecommunications, software, retail, finance, healthcare, energy, and higher education.
Dennis works with clients and agencies to design customer centric experiences that bring together the right content and capabilities at the right time to help customers make the decision to select, maintain, and advocate a client's brand.
Over the last twenty years Dennis curated the best practices he developed into a suite of CX services available through consulting services. These CX services include:
- Strategy – balancing customer and business wants, needs and goals within a pragmatic evolution plan
- Personas – extension of marketing personas addressing customers wants, needs and goals throughout their lifecycle
- Design – scalable methodology and framework for marketing campaigns, product launches, projects, technology platform implementations
- Mapping – persona-lead, scenario-based customer journey mapping across the digital ecosystem and throughout the customer’s lifecycle
- Roadmap – quick-win optimization sequenced with longer-term evolution
Whether you’re a client that needs consulting support or an agency that needs freelancing support, contact me and let’s see how we can work together.