A-Frame Brands Information

A-Frame Brands builds the brands culture wants next. We partner with the world’s leading retailers, including Bath & Body Works, Target, Walmart, JCPenney, CVS, QVC and Amazon, to build private-label and exclusive brands that unlock new categories, reach new consumers and create new avenues for growth. Our model brings the full brand-building engine under one roof: strategy, creative, product development, sourcing, manufacturing and go-to-market. We identify emerging consumer demand and category white space, then turn those opportunities into differentiated brands and shelf-ready products. It’s an infrastructure we built creating and scaling brands with globally recognized talent including John Legend, Gabrielle Union & Dwyane Wade, and Naomi Osaka. Today, we bring that same expertise to our retail partners. Powered by proprietary technology, an AI-enabled product development process and agile supply chain built for speed, we move from first insight to shelf and beyond, often bringing products to market in under nine months. Our work spans beauty, personal care, fragrance, wellness, home and pet care. Founded in 2019 in Venice Beach, CA, A-Frame is backed by Forerunner Ventures, Initialized, Slauson & Co., S4S Ventures and Manzanita Capital. Our team reflects the diversity of the communities we serve, and we strive every day to do well and do good at the same time.