Seed Beauty Information

With a unique combination of insight and foresight into the new world beauty landscape, we are the premier destination for acceleration in the beauty industry, bringing brands and products to consumers faster than anyone else in the world. SEED is reinventing how beauty brands interact with customers and are focused on turning beauty enthusiasts’ dreams into reality through continuous disruption. With over 65+ years of industry expertise, SEED Beauty’s fully verticalized business model allows its portfolio of brands to ideate, formulate, develop, test, manufacture, launch and ship products all under the same roof. SEED’s campus, located in Southern California, spans 15 warehouse-sized buildings, and houses all corporate teams and manufacturing operations. As a verticalized business, SEED Beauty’s talented team is comprised of chemists, product developers, designers, creatives, marketers, manufacturing professionals, and engineers. The diversity of SEED’s functional expertise, paired with its manufacturing capabilities, sets it apart from the rest in the industry. SEED Beauty’s portfolio consists of three award-winning brands: • ColourPop redefines luxury by creating high-quality, luxury makeup products at accessible prices. ColourPop prides itself on being cruelty-free, price accessible, and keeping their customers at the center of everything they do. • Fourth Ray Beauty believes in efficacious, highly concentrated, affordable skincare. Fourth Ray Beauty is committed to developing progressive, efficacious skincare formulas that are 100% cruelty-free, vegan and formulated with high-performing active ingredients and botanicals to deliver optimal results. • SOL Body believes in giving everyone the ability to feel themselves through glowy, bronzey, shimmery body makeup and oils. SOL’s body-loving products help everyone glow-get-it by highlighting their highlights. All SOL formulas are 100% vegan and cruelty-free.