5PREVIEW AB Information

The BRAND: Built on a backbone of a D-I-Y feeling focused on style, simplicity and quality, 5preview rose from handprinted T-shirts on the living room floor of its founder Emeli Mårtensson (on Via Cavour N°221 in Rome) to a pioneering Scandinavian brand in de ning a new way of independent / underground fashion. Today 5preview is still raw cut and eye catching – wearable key pieces made for the wardrobe of a conscious woman, with a young spirit and an artistic mind. The mood of the collections springs out of popular culture, nature, literature, art, street style, haute couture and music. It’s instantly recognizable styling ( experimentation in prints and volumes ) has been featured in magazines such as Elle, Glamour, Muse and the holy grail of fashion magazines, Vogue. The FACTS: - 5preview was founded in Rome, Italy, in 2008 but has since 2010 it's headquarters in Stockholm, Sweden. - It is present in 20 markets, through its e-commerce and 500 premium retailers worldwide. - 5preview has 10 passionate employees. - Two collections are released annually and the o er consists of a womenswear line of 150 pieces & accessories. - The garments are produced in Italy, China and Portugal.