4CRM Information

It is a concept, a process or practice that anyone or any business perform to manage their contacts. It is the heart of your business, regardless of the size. It is not ‘just a piece of software’ that you can decide to live with or without. All businesses no matter what size cannot grow without contacts. They essentially guide you in how to make your business better. Without them your business simply cannot exist, adopting the 4CRM platform, in a Nutshell, will not only help you retain and use your contact information it will also help you maximise your chances of success by assisting you in converting your contacts into your customers. What does 4CRM do? 4CRM will help you collect and use the information your contacts willingly give you to progress your business, such as:- What do they want How do they find you What you need to do to improve Where are they located Why do they like to do business with you Why do they recommend you When they are ready to buy Who they are. If you are not using a CRM then one of the first indications that you need 4CRM might come in the form of something negative:- Maybe a customer has told you something important that you didn’t record, you loose your note book with everything in it, your computer crashes wiping all your information, a team member leaves your business taking all the leads they were working on with them, two members of your team chase the same contact causing the customer to get frustrated, you try to up sell a customer without being properly informed of their needs, you keep paying for an advertising medium that doesn’t generate as many leads as you thought it did, you miss an opportunity because you can’t remember when the customer said they would be interested in looking at your services or products or a supplier stops a particular product you need for your business and you don’t have any information for alternative suppliers.