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421 channels the power of Gen Z to positively influence culture. We will lead the next evolution of culture in our own image by curating, creating and collaborating with the largest existing Gen Z network. That's why we're starting on Instagram and creating stories with lots of pictures powered by youth energy. To create new culture, we engage with the best of what's already there and make it our own to increase the impact of the next generation. 421. Channel the power.

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