Destination NSW is the lead agency, champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW is responsible for leading the delivery of the NSW Visitor Economy Strategy 2035 in partnership with government and industry. Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions for Sydney and regional NSW.
Hello, ideas people. Curious? Us too. At MCEC, visionary ideas come to life, and the world's thought leaders gather. Our iconic venue is an outlet for Melbourne’s signature culture, hosting dynamic exhibitions, conferences, galas, and concerts. Our place will leave you buzzing with inspiration and excitement.
The true value of global meetings to a host city and participants alike is in the opportunity to exchange extraordinary ideas. To collaborate, ignite genius and experience a challenging meeting of minds.
That’s the business of BESydney. Backed by government, industry and academia, we win global meetings for Australia – where this remarkable city and its people provide the environment needed to generate genuine progress. All done with global impact in mind. We bid. We connect. We inspire.