Destination NSW is the lead agency, champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW is responsible for leading the delivery of the NSW Visitor Economy Strategy 2035 in partnership with government and industry. Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions for Sydney and regional NSW.
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The Destination NSW annual revenue was $35.8 million in 2026.
Rebekah Horne is the Non Executive Director of Destination NSW.
207 people are employed at Destination NSW.
Destination NSW is based in The Rocks, New South Wales.
The NAICS codes for Destination NSW are [8129, 81, 8139, 813, 812, 81299].
The SIC codes for Destination NSW are [861, 86].