140BBDO Information

We believe 140 characters are sufficient to convey a clear and concise challenge, idea or result. This leaves just enough space for the owner’s identity. And we like that, because great ideas are worthy of ownership. The Challenge: We mine, we sift, we debate and research. Most importantly – we do it with you, the client. Absolute clarity and understanding of the business challenges and communications objectives is vital at this stage. A project will not be briefed in to the agency until there is a shared understanding of expectations. If the brief cannot be summarised in 140 characters, we have failed. The Idea: The work, the work, the work. It’s BBDOs mantra. And work that consistently makes BBDO the most awarded agency group in the world. Work that others wish they had done. Work that other brands wish they had done for them.Work that changes behaviour. The Result: There is no point in anything unless it has results. Did it work? How well? How often? Where could it be improved? The job is not done until we take full accountability. After all, a good idea is worthy of ownership.