The 100% brand has always been synonymous with motocross Americana and has been linked to many iconic moments that have built the roots and history of what is modern motocross. Today, as the brand's awareness grows again in Motocross, on Downhill slopes, and BMX tracks, 100% is inspiring a whole new generation of racers and asking them the original tag line, "How much effort do you give?" Based in San Diego, California, 100% produces a collection of premium goggles, eyewear, helmets, gloves, and sportswear that is designed specifically for today's demanding racer. 100%. The Spirit Of Racing.
| Website | http://www.100percent.com |
| Revenue | $14.9 million |
| Funding | $350000 |
| Employees | 1,353 (138 on RocketReach) |
| Founded | 2012 |
| Address | 10792 Roselle St, San Diego, California 92121, US |
| Phone | +1 619-876-4202 |
| Industry | Retail, Manufacturing General, Goggles, Manufacturing, Helmet, Gloves, Eyewear, Sportswear |
| Web Rank | 247557 |
| Web Visits | 146630 |
| Keywords | Motocross Apparel, Motocross Gear, Dirt Bike Gear, Mx Apparel, Off Road Riding Gear, Motocross Equipment, Protective Riding Gear, Action Sports Apparel, Extreme Sports Gear, Motorcycle Clothing, Sports Apparel, Outdoor Gear |
| Competitors | Trek Bicycle, Specialized Bicycle Components, Giant Bicycle, Scott Sports SA, Cannondale, Santa Cruz Bicycles, Marin Bikes, Norco Bikes, Yeti Cycles, Transition +40 more (view full list) |
| SIC | SIC Code 39 Companies, SIC Code 394 Companies |
| NAICS | NAICS Code 3399 Companies, NAICS Code 33992 Companies, NAICS Code 339 Companies, NAICS Code 33 Companies |
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100% Questions
The 100% annual revenue was $14.9 million in 2026.
Ludo B. is the Co-Founder and CEO of 100%.
138 people are employed at 100%.
100% is based in San Diego, California.
The NAICS codes for 100% are [3399, 33992, 339, 33].
The SIC codes for 100% are [39, 394].
Top 100% Employees
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Ludo B.
Co-Founder and CEO at 100%
San Diego, CA, US5+4 -
Steven Carkey
CFO and Vice President, Finance And Operations at 100%
San Diego, CA, US11 -
Liam Barrett
Vice President of Global Sales at 100%
Carlsbad, CA, US15+ -
Jon Roche
Chief Financial Officer at 100%
Encinitas, CA, US11 -
Shaun Ryan
Head of Product at 100%
San Diego, CA, US25+ -
Thomas Prenez
Marketing Director at 100%
San Diego, CA, US1 -
Tet Kawakami
Senior Director - R and D - Engineering at 100%
Irvine, CA, US4 -
Canhdy Ritter
IS and IT Director at 100%
San Diego, CA, US25+ -
Russ Koza
Global Brand Director at 100%
San Diego, CA, US11
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