Zuffa Information

Since then the UFC has managed to greatly diversify its sources of revenue mostly through the licensing of a video game, new television deals, both domestic and foreign, and sponsorships. In 2009 the video game UFC Undisputed was released. Over 7 million copies were sold by the original producer THQ between 2009-2011, of which the UFC was thought to receive around 17 percent of the gross sales. Since 2012, the game has been produced by EA Sports. While the UFC benefited in 2006 from a large sponsorship deal with Xyience that did not prove sustainable the promotion has continued to entice major companies into the Octagon. Since 2007 the company has entered into sponsorship agreements with numerous mainstream advertisers. Amongst the ranks of their sponsors are Anheuser-Busch (Bud Light), Dodge, Harley-Davidson, Gillette, Metro PCS, Burger King, Monster Energy, and Reebok. In late 2011 the UFC signed a pair of large television contracts: a Fox deal in the U.S., reported to be worth $832 million over seven years and a Globo and Globosat deal in Brazil, worth $232 million over 5 years.[ii] Both deals, according to the February 19, 2015 Moody's Credit Opinion, include contractual step ups in fees and/or minimum guarantees. These new television deals have triggered a major change for the UFC's revenue streams. Prior to this, while the UFC was still broadcast on Spike TV, nearly 75% of all revenues came from live pay-per-view events (though revenues from those events included pay-per-view, gate, closed circuit and international rights fees, broadcast and sponsorship revenues).