ZUCCA Competitors

Founded in 1997, Secret Recipe made its mark, renowned for its extensive range of fine quality gourmet cakes. It has since evolved to become one of the fastest growing lifestyle cakes and café chain in the region with over 440 café outlets to date. Secret Recipe Cakes & Café’s concept can be found in prime urban locations and shopping malls in major cities in the region including Malaysia, Singapore, Indonesia, Thailand, China, Brunei, Myanmar and Maldives.

In corporated in 1996,Chrisna Jenio Sdn Bhd has embarked as one of the pioneer of modern snack operator in Malaysia. Being the master franchise holder that operates Auntie Anne's concept in Malaysia, Chrisna Jenio is the first to introduce and offer, fresh, hand rolled soft pretzels outside of United States of America. With an open kitchen concept and products being made in a full view of customers, Auntie Annes had since serve millions of pretzels to Malaysian pretzel lovers. Having 49 locations* across Peninsular Malaysia ( except KLIA 2 ) with around 250 employees, we are serving 9 millions freshly baked yearly. * as of May 2019. With our proven track record in serving quality food in a sustainable environment, we are passionately involved in every aspect of the operations. All of our stores are company-owned, thus ensuring the commitment on delivering quality in every Auntie Annes store in Malaysia. Our mission is to provide fresh, hot and golden brown soft pretzels, friendly and courteous service in a sparkling clean store that will satisfy our customers to keep them coming back. Aside than that, we aim to turn Malaysia into a better tasting place with our lovingly tasty pretzels. With the pretzel perfect experience of 23 years, and blessed with the opportunity to be one of the pioneers in the modern food retail industry in Malaysia, we are prepared to expand and grow while the same time serving Malaysian pretzel lovers with more great and wholesome choices of product. Award winning US-based company, specialising in soft pretzels with 1314 stores in 45 states and 26 countries, Auntie Annes had become the global front runner in pretzel industry. With simple yet perfectly satisfying product, Auntie Annes had captured the love of pretzels lovers around the globe. In 2011, Auntie Annes was acquired by FOCUS Brands® International which is the owner of several major F&B brands in the world namely : Cinnabon, Schlotzky Deli, Seattles Best Coffee, Carvels Ice Cream and Moes. For more information on FOCUS Brands® ...