Recognized as World's Strongest Luxury Hotel Brand 2026 and India’s Strongest Brand 2026 as per Brand Finance UK, Taj is the iconic flagship brand of the Indian Hotels Company renowned for its blend of luxury and heritage. Incorporated by the founder of the Tata Group, Jamsetji Tata, Taj opened its first hotel - The Taj Mahal Palace, in Bombay in 1903.
Today, with over 150 hotels across the globe including presence in India, North America, United Kingdom, Europe, Africa, Middle East, Sri Lanka, Maldives, Bhutan and Nepal, Taj offers a diverse portfolio including grand palaces, city hotels, beach & spa resorts, wildlife safaris, and serviced residences.
OYO is a global platform that aims to empower entrepreneurs and small businesses with hotels and homes by providing full-stack technology products and services that aims to increase revenue and ease operations; bringing easy-to-book, affordable, and trusted accommodation to customers around the world. OYO offers 40+ integrated products and solutions to patrons who operate over 157K hotel and home storefronts in more than 35 countries including India, Europe, and Southeast Asia.
OYO was founded by 27-year-old Ritesh Agarwal, the first Asian resident to be accepted to the Thiel Fellowship (started by Paypal founder Peter Thiel).
OYO operates a unique business model that helps its patrons transform fragmented, unbranded and underutilized hospitality assets into branded, digitally-enabled storefronts with higher revenue generation potential and provides its customers with access to a broad range of high-quality storefronts at compelling price points.
Owners and operators of over 157K storefronts use the OYO platform to manage all mission-critical aspects of their business operations. OYO’s comprehensive, full-stack technology suite integrates more than 40 products and services across digital sign-up and onboarding, revenue management, daily business management and D2C stacks into two flagship patron applications, Co-OYO and OYO OS.
OYO customers can book storefronts through OYO’s own D2C channels and through indirect channels with third-party OTAs. The OYO App offers a variety of digital tools to guide customers throughout their journey, including discovery, seamless booking, pre-stay assistance, cancellations, digital check-ins as well as in-stay and post-stay services. With over 100 mn downloads, the OYO App was the 3rd most downloaded travel app in 2020. OYO Wizard, OYO’s loyalty program, has 9.2 million members and is the second largest loyalty program run by a travel or food brand in India, by subscriber base.
Red Roof is an award-winning leader in the lodging industry, recognized for creating the innovative Upscale Economy® segment, serving millions of guests each year. Red Roof's portfolio of brands includes Red Roof Inn® and Red Roof PLUS+®, HomeTowne Studios by Red Roof®, The Red Collection®, and Red Roof’s dual-branded properties. Red Roof has over 60,000 rooms in more than 700 properties in the U.S. and internationally in Japan. For more information, visit redroof.com or download Red Roof's free app for iOS and Android devices. To learn about franchising opportunities, visit redrooffranchising.com.
Red Roof’s Vision: To provide the best experience and value in the lodging industry for our guests, owners, team members, partners, and communities.