Ziad Matta Email & Phone Number
Business Insights Lead @ The Clorox Company
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Ziad Matta Location
- Chapel Hill, NC, US
Ziad Matta Work
- Business Insights Lead @ (January 2025 - Present)
- Partner @ (January 2016 - Present)
- Director, Consumer Insights Analytics and Technology @ (January 2020 - January 2024)
- Director, Global Insights @ (March 2012 - June 2020)
- Managing Partner @ Stars ON Tilt and Zero Outs Gaming (January 2009 - January 2012)
- Vice President of Consumer and Sensory Research @ (January 2007 - January 2011)
- Adjunct Professor (pt): Sensory Science and Consumer Behavior @ (September 2007 - August 2010)
- Consultant - Sensory Product Innovation, Colgate Palmolive @ (January 2006 - January 2006)
Ziad Matta Education
- Kansas State University
Doctoral studies (ABD); PhD adviser: Dr. Edgar Chambers IV (Consumer Behavior, Statistics, Sensory Science & Perception)
2001-2006 - Kansas State University
Master’s Degree (Food R&D; MS Adviser: Dr. F. Aramouni)
1999-2001 - American University of Beirut
Bachelor’s Degree (Human Nutrition and Dietetics)
1995-1998 - Sacred Heart / Mont La Salle
High School (French Baccalaureate ‒ Mathematics)
1982-1995
Ziad Matta Skills
- Marketing Research
- Fast-Moving Consumer Goods (FMCG)
- Customer Insight
- Consumer Behaviour
- Research Design
- Quantitative Research
- Focus Groups
- Qualitative Research
- Food Science
- Survey Design
- Sensory Evaluation
- Segmentation
- Statistics
- Food
- Data Analysis
- Product Development
- Food Science, Nutrition, Sensory Evaluation, Consumer Research
- Questionnaire Design
- Teaching
- Research Projects
- Research
- Ethnography
- HACCP
- Data Collection
- Multivariate Statistics
- Flavors
- Questionnaires
- Proposal Writing
- Food Processing
- Clinical Research
- Dairy Products
- Social Research
- Survey Research
- Market Research
- GENESIS
- Consumer Products
- Management
- Analytics
- Marketing Strategy
- Competitive Analysis
- Product Innovation
- Consumer Behavior
- Cross-functional Team Leadership
- Marketing
- Leadership
- Project Management
- Strategy
- Strategic Planning
- business strategy
- Consumer Insight
Ziad Matta Summary
- Ziad Matta, based in Chapel Hill, NC, US, is currently a Business Insights Lead at The Clorox Company. Ziad Matta brings experience from previous roles at Byblos FUN Planet, American Family Insurance, The Clorox Company and Stars ON Tilt and Zero Outs Gaming. Ziad Matta holds a 2001 - 2006 Doctoral studies (ABD); PhD adviser: Dr. Edgar Chambers IV in Consumer Behavior, Statistics, Sensory Science & Perception @ Kansas State University. With a robust skill set that includes Marketing Research, Fast-Moving Consumer Goods (FMCG), Customer Insight, Consumer Behaviour, Research Design and more. Ziad Matta has 2 emails and 2 mobile phone numbers on RocketReach.
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