Zeronaut.be Information

Zeronaut.be is a blog about innovation, sustainability and sustainable innovation. It is a group blog, based in Brussels Belgium, that wishes to inform, inspire and reflect about the transition to a sustainable economy. The name Zeronaut is inspired by this definition by JohnElkington: “ZERONAUT, n. 1. An inventor, innovator, entrepreneur, intrapreneur, investor, manager, or educator who promotes wealth creation while driving adverse environmental, social, and economic impacts toward zero. 2. Someone who finds, investigates, and develops breakthrough, footprint-shrinking solutions for the growing tensions between demography, consumerist lifestyles, and sustainability. 3. Political leader or policymaker who helps to create the regulatory frameworks and incentives needed to drive related “1-Earth” solutions to scale.” (John Elkington, ‘The Zeronauts’, www.thezeronauts.com)