At Betfair, we play things our way. We’re always ready to explore. Always innovating. Always doing things differently. Always challenging the status quo.
Whatever we do, we love doing it.
Our business was born to create a fairer betting marketplace. One that disrupted an entire industry and put customers in control.
Today, we’re the worlds biggest online betting exchange. We’re one of the top 75 most valuable brands in the uk. We’re part of Flutter UK&I, one of Time100’s most influential companies. And our sports betting and gaming products offers players more ways to bet and more ways to win.
We got here by bringing brilliant ideas to life. By understanding that we’re at our best when we work together as one team. By listening to what everyone needs and keeping things fair - not just for our millions of customers, but for our people, too. And by playing to win and always trying to be better than we were yesterday.
Founded in June 2018, one month after the repeal of PASPA, Betting Hero is the #1 live activation company in the sports betting, iGaming, and cashless industries.
With hundreds of Betting Heroes across the country, and an industry-leading 500,000+ NDC count, Betting Hero leverages best-in-class insights to educate and activate customers.
We Help People.
Enjoy Their Experience.
Betting With Mobile.