At Betfair, we play things our way. We’re always ready to explore. Always innovating. Always doing things differently. Always challenging the status quo.
Whatever we do, we love doing it.
Our business was born to create a fairer betting marketplace. One that disrupted an entire industry and put customers in control.
Today, we’re the worlds biggest online betting exchange. We’re one of the top 75 most valuable brands in the uk. We’re part of Flutter UK&I, one of Time100’s most influential companies. And our sports betting and gaming products offers players more ways to bet and more ways to win.
We got here by bringing brilliant ideas to life. By understanding that we’re at our best when we work together as one team. By listening to what everyone needs and keeping things fair - not just for our millions of customers, but for our people, too. And by playing to win and always trying to be better than we were yesterday.
Action Network, established in 2017, is a premier provider of sports betting and analytics, delivering data-driven insights, expert analysis, and real-time odds tracking. Our comprehensive platform offers extensive sports data, live scores, statistics, trends, and news updates. Through our mobile app and website, we provide personalized content, tailored betting recommendations, and intuitive tools for bet tracking and management, catering to a wide audience of sports enthusiasts and bettors. Beyond mere betting, we foster a community of sports fans and experts, with experienced writers, analysts, and industry professionals offering valuable insights and opinions across various sports.
In 2021, Action Network joined the digital sports media group Better Collective. Founded in 2004 in Denmark and headquartered in Copenhagen, Better Collective is a leading digital sports media group, dual-listed on the Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK) stock exchanges and operates over 20 offices worldwide. The company provides diverse content through videos, podcasts, and expert commentary across popular and niche sports, reaching over 400 million monthly visits across brands like Action Network, Playmaker, HLTV, FUTBIN, and The Nation Network. Better Collective's robust business model includes performance-based marketing, strategic partnerships, premium subscriptions, and sponsorships, which support its ongoing growth in the digital sports media landscape.
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