Zastrow Consulting Information

My passion is helping entrepreneurs grow their ventures into profitable, sustainable businesses. In my 18 years as a professional marketing both on the agency and corporate side, i have seen first hand the profound impact of sound strategy (and lack thereof) on business success. Too many small businesses shoot from the hip, waste resources, and miss big opportunities because they simply lack the marketing know-how and strategic acumen to make wise investments in the growth of their enterprise. My focus as a consultant and advisor to small businesses is identify the most critical strategic processes i have learned at world class brands, and distill them into powerful and accessible tools for small business. Guiding Principles: - Think strategically with a bias toward action - Focus on what matters; 80/20 rule - Relentlessly seek low cost growth - Measure everything, but act on insights, not data - Delighted customers are the most valuable asset a business has