OUR STORY
Fox Racing is the global leader in motocross, mountain biking gear and apparel. We outfit the world’s best competitive athletes and enthusiasts with products that combine innovation, style, and rooted in the brand's original competitive motocross spirit.
BORN FROM DIRT
Before there was Fox Racing, there was a vision. Geoff Fox believed his high-performance suspension and engine components could give riders an on-track advantage. Driven to prove this on his terms, he founded team Moto-X Fox to compete against the might of the Japanese factory teams. The team quickly became the top non-factory riders in the competitive AMA 125 National Championship series, proving that the products he and his team designed and built were the best money could buy.
FUELED BY PASSION
Although we have expanded our activities and products into Mountain Bike, BMX, Surf and Wakeboard, the idea of elevating athletic performance through progressive innovation is still what drives us. From moto gear to apparel to outerwear, everything we make is developed with the rider in mind. No matter the terrain, the condition or the environment, Fox designs and engineers gear and apparel with the goal of making every ride a great one.
THE ONLY CONSTANT IS CHANGE
Inspired by our heritage, we continue to push limits, defy boundaries and pursue continuous innovation. With each success, we set a larger, more ambitious goal. Through the guidance and feedback of Fox's championship-winning athletes, we continue to maximize the experience of the world's best competitive action sports athletes and enthusiasts with an array of products that combines innovation and style.
Fox employs over 500 people, in over 20 countries worldwide, and has a proud history of sponsoring some of the finest athletes. Our corporate headquarters is located in Irvine, California, in the heart of Orange County.
We know why you do what you do. And we know that chasing down the
Thrill comes at a cost. So, we’ve got you covered. With an ever-evolving
range of helmets, body armor, braces, guards, hydration systems, apparel
and whatever it takes to keep the Thrill seeker safe.
Yours is a confidence game. And we’re in the business of making sure that
you have the confidence to push yourself faster, harder and further than you
thought you could go.
Because that’s where the Thrill lies.
In 2002, Icon Motosports burst onto the scene and set out to revolutionize the motorcycle apparel industry. Icon's creators recognized a hole in the race-focused industry - the lack of protective apparel and helmets for the new 'street' based rider. Icon's products were immediately embraced by this aggressive new generation. The result was core to Icon's mission: Placing top-level protective gear on the most at-risk group of motorcyclists. "Ride Among Us” is not only Icon's slogan, it is our invitation to like-minded riders and motorcycle enthusiasts to share in Icon's motocentric lifestyle.
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