Yumi Competitors

In 2015, Cassandra Curtis founded Once Upon a Farm along with co-founder Ari Raz to create more nutritious, convenient, and delicious baby food options for her daughter that weren’t available in her local supermarket. After creating her own recipes and selling the first cold-pressed organic baby food at retail—she joined forces with industry legend and former Annie’s CEO John Foraker and actress, philanthropist, and mom of 3, Jennifer Garner, to create the next generation childhood nutrition company. We are now sold in more than 25,000 stores nationwide and online with a growing product portfolio of organic, farm-fresh snacks and meals for babies and big kids!

We make it easy to eat well – without overthinking it. Founded in 2013 by Shiri Avnery, PhD, and Ashwin Cheriyan, Thistle helps people get and stay healthy while improving the sustainability of the food system. Thistle delivers fully prepared, healthy-by-default meals, snacks, desserts, and organic cold-pressed juices. Designed by nutritionists, meals are rooted in scientific, evidence-based nutrition and focus on real whole foods, high protein and fiber, balanced macronutrients, and exceptional nutritional diversity to support long-term health and longevity. With fresh deliveries each week, Thistle puts healthy eating on autopilot – no prep, no tracking, no guesswork – while proving that a deeply nourishing, planet-friendly diet can also be incredibly delicious. We partner with local food rescue nonprofits to fight hunger and reduce food waste, and we’re proud to be recognized for our impact: Newsweek ranked us in the 2025 Excellence Index 1000, Inc. named us one of the fastest-growing companies in America in 2024, and in 2022 we received their Best in Business award for excellence in food and sustainability. Thistle delivers to major cities on the West and East Coasts and is rapidly expanding nationwide to make healthy eating accessible, craveable, and part of everyday life.

Launched on Mother’s Day 2006, and owned and operated by moms, Happy Family™ is the leading premium organic baby, toddler and kids food brand delivering optimal nutrition for the entire family. Constantly innovating and bringing new products to market, Happy Family was the first organic brand to develop a complete line of premium, organic nourishment for babies’, toddlers’ and kids’ growing bodies. Happy Family products are consistently recognized for superior taste and nutrition. In 2011, founder and CEO Shazi Visram earned the title of Ernst & Young’s Entrepreneur of the Year for New York. The brand has been named as one of the fastest growing organic food companies in the nation by Inc. magazine for two years running, and was named “Rockstar of the New Economy” by Fast Company in 2012. With every product sold, the company supports Project Peanut Butter, a nonprofit that feeds starving children in Malawi and Sierra Leone. For more information, visit http://www.happyfamilybrands.com,