YUKA Competitors

Founded in 1995 by six co-founders—Mark and Mo Constantine, Rowena Bird, Helen Ambrosen, Liz Bennett, and Paul Greeves—Lush began as a small cosmetics shop in Poole, Dorset, UK. Since then we have been pioneers in the beauty industry, committed to creating fresh, handmade products that are as kind to the planet as they are to your skin. We pride ourselves on using ethically sourced ingredients and developing cruelty-free, innovative products that challenge the status quo. Our dedication to environmental sustainability and ethical practices is embedded in everything we do. At Lush, we strive to leave the world lusher than we found it. This means actively working to reduce our environmental footprint through packaging-free products and supporting causes that matter. We fight for animal rights, promote fair trade, and push for real, meaningful change in the beauty industry. Our mission is about more than products—it’s about changing the way the world sees beauty. As a 10% employee-owned company, Lush values the contributions of every individual. Our team is the driving force behind our creativity, innovation, and commitment to a better future. By empowering our people and staying true to our mission, we continue to lead the charge for a more ethical, sustainable, and inclusive beauty industry.

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Our mission is to change the way people think about what they put on their bodies. We are building a destination where one can find the most comprehensive collection of the most beautiful, safe and effective beauty products in the world. We are a purpose driven organization that values diversity and inclusiveness. We pride ourselves in the expertise of our team, supporting our communities and respecting the environment we live in.