Yuan Chen Location
- Shanghai, China
Yuan Chen Work
- 2020 -now Founder and CEO @ 何不食 (pronounce as "Herbs", meaning "Why not eat?")-膨化零食中的元气森林 (Genki forest in p
- 2018 -2019 Head of Brand Marketing and PR @
- 2017 -2018 CMO @
- 2015 -2017 Consultant @
- 2012 -2013 Marketing Manager @
- 2011 -2012 Regional Associate Brand Development Manager @
- 2010 -2011 Associate Brand Development Manager @
- 2009 -2010 Assistant Product Manager @
- 2008 -2009 Marketing Executive @
- 2007 -2008 Management Trainee @
Yuan Chen Education
- University of Michigan - Stephen M. Ross School of Business
Master of Business Administration (MBA)
2013-2015 - Shanghai University of International Business and Economics 2003-2007
- Pudong Foreign Language School
High School
1996-2001
Yuan Chen Skills
- Brand Development
- Marketing
- Management
- FMCG
- Customer Insight
- Brand Management
- Marketing Management
- Trade Marketing
- Market Research
- Competitive Analysis
- Marketing Research
- Market Analysis
- Consumer Products
- Marketing Strategy
- Brand Equity
- Business Development
- Public Speaking
- Strategic Planning
- Research
- Business Strategy
- Social Media
Yuan Chen Summary
- Yuan Chen, based in Shanghai, China, is currently a Founder and CEO at 何不食 (pronounce as "Herbs", meaning "Why not eat?")-膨化零食中的元气森林 (Genki forest in p. Yuan Chen brings experience from previous roles at Booking.com, TripAdvisor, The Boston Consulting Group (BCG) and PepsiCo. Yuan Chen holds a 2013 - 2015 Master of Business Administration (MBA) @ University of Michigan - Stephen M. Ross School of Business. With a robust skill set that includes Brand Development, Marketing, Management, FMCG, Customer Insight and more. Yuan Chen has 3 emails and 1 mobile phone numbers on RocketReach.
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