Yuan Chen Email & Phone Number
Founder and CEO
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Yuan Chen Location
- Shanghai, China
Yuan Chen Work
- Founder and CEO @ 何不食 (pronounce as "Herbs", meaning "Why not eat?")-膨化零食中的元气森林 (Genki forest in p (March 2020 - Present)
- Head of Brand Marketing and PR @ (October 2018 - December 2019)
- CMO @ (June 2017 - September 2018)
- Consultant @ (August 2015 - May 2017)
- Marketing Manager @ (January 2012 - January 2013)
- Regional Associate Brand Development Manager @ (January 2011 - January 2012)
- Associate Brand Development Manager @ (January 2010 - January 2011)
- Assistant Product Manager @ (January 2009 - January 2010)
- Marketing Executive @ (January 2008 - January 2009)
- Management Trainee @ (January 2007 - January 2008)
Yuan Chen Education
- University of Michigan - Stephen M. Ross School of Business
Master of Business Administration (MBA)
2013-2015 - Shanghai University of International Business and Economics
Bachelor (International Marketing)
2003-2007 - Pudong Foreign Language School
High School
1996-2001
Yuan Chen Skills
- Brand Development
- Marketing
- Management
- FMCG
- Customer Insight
- Brand Management
- Marketing Management
- Trade Marketing
- Market Research
- Competitive Analysis
- Marketing Research
- Market Analysis
- Consumer Products
- Marketing Strategy
- Brand Equity
- Business Development
- Public Speaking
- Strategic Planning
- Research
- Business Strategy
- Social Media
Yuan Chen Summary
- Yuan Chen, based in Shanghai, China, is currently a Founder and CEO at 何不食 (pronounce as "Herbs", meaning "Why not eat?")-膨化零食中的元气森林 (Genki forest in p. Yuan Chen brings experience from previous roles at Booking.com, TripAdvisor, The Boston Consulting Group (BCG) and PepsiCo. Yuan Chen holds a 2013 - 2015 Master of Business Administration (MBA) @ University of Michigan - Stephen M. Ross School of Business. With a robust skill set that includes Brand Development, Marketing, Management, FMCG, Customer Insight and more. Yuan Chen has 3 emails and 1 mobile phone numbers on RocketReach.
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