Y/Project Competitors

Founded by Spanish-born Cristóbal Balenciaga in 1917 and established in Paris in 1937, the original house of Balenciaga defined modern couture with its many innovations to form and technique. Today it continues to uphold the vision of the House through boundary-pushing collections including women’s and men’s ready-to-wear, accessories, and objets d’art. The brand’s unprecedented interactions with the expanding digital realm, material developments, and today’s social responsibilities keep it at the forefront of modernity. In 2021, Balenciaga’s 50th couture collection—the house’s first since its founder retired in 1968 – reintroduces a standard of cutting-edge elegance. For more information, please visit www.balenciaga.com Fondée par l’espagnol Cristóbal Balenciaga en 1917 et installée à Paris depuis 1937, la Maison Balenciaga a contribué à définir la couture moderne par ses nombreuses innovations formelles et techniques. Aujourd’hui, elle perpétue cette vision originelle dans des collections à l’esprit précurseur, qui s’étendent au prêt-à-porter pour femme et pour homme, ainsi qu’aux accessoires et objets d’art. Perpétuelle avant-gardiste, la marque se distingue par une exploration sans précédent du monde digital, par le développement incessant de nouveaux matériaux et par un sens aigu de ses responsabilités sociétales. En 2021, la cinquantième collection couture de Balenciaga, la première depuis que son fondateur quitta l’industrie de la mode en 1968, renoue ainsi avec ses origines, s’affirmant plus que jamais comme une pionnière de l’élégance contemporaine. Pour plus d'informations, veuillez visiter notre site www.balenciaga.com

About Maison Margiela Founded in 1988 by Belgian designer Martin Margiela, the Parisian haute couture house was founded on ideas of nonconformity and the subversion of norms. Enriched in the memory of shared codes, contemporary couture starts the conversation for a dynamic wardrobe proposal. The Maison is devoted to uncompromising creativity invigorated by authenticity, radicality and self-expression. Maison Margiela became part of the OTB Group in 2002, and is under the creative direction of Glenn Martens since 2025. About OTB OTB is an international fashion group, powering a range of global, unconventional brands, including Diesel, Jil Sander, Maison Margiela, Marni, and Viktor&Rolf. The group also controls the Staff International and Brave Kid companies, and holds a stake in L.A. brand Amiri. OTB embodies the brave, innovative and unapologetic spirit and vision of its founder and chairman Renzo Rosso, who disrupted the world of fashion with an open-minded, highly creative mentality, aimed at “building not the biggest, but the most alternative fashion group,” as he stated.

JW Anderson’s curatorial approach, which balances different tensions and dialogues between fashion, art and collaborative projects, now shapes the next phase of the brand’s evolution. JW Anderson seeks to evolve into a lifestyle brand, a space where fashion, art and craftsmanship meet. The core collection of clothing, “The Wardrobe”, strives to provide an elevated version of classic JW Anderson garments. JW Anderson’s signature ability to interweave objects of the everyday, art and fashion will culminate in the form of the highest quality lifestyle pieces. Products will be crafted in collaboration with artists and artisans, with a commitment to sourcing skilled craftsmen, the finest materials and enduring quality. This vision for JW Anderson emphasizes traceable origins and elevated materials; each piece is designed to stand the test of time and reflects who Jonathan is today. Alongside the artistic update, commercially there will be a focus on Retail (new stores coming soon), Online (new website) and a scaling back of Wholesale, only working with specifically selected partners to amplify this new vision