$YPOP Information

Every purchase has a creator behind it. Someone made the video, wrote the post, started the conversation that ended at checkout. $YPOP is the transaction layer that connects those two moments. Here's how it works. Creators bring their audience. Fans spend the way they already do, on a $YPOP card and digital wallet. Merchants get customers they can trace back to the creator who sent them. And a piece of the fee merchants already pay on every card swipe gets routed to the creator who drove it. No new fees. No affiliate links. No asking fans to change how they shop. We call it a bigger pie. Attribution built into the payment rail means every party in the transaction — creator, fan, merchant — has a slice. $YPOP is built for the creator economy first: creators, agencies, athletes building on their name, and the merchants who want a direct line to the audiences those creators move.