Youtility Information

Youtility is a computational behavioral science company. For a century, understanding customers has meant asking them: surveys, focus groups, panels. We infer psychological structure from what people actually do, continuously and at population scale. That is the difference between guessing at motivation and measuring it. Think alike, not look alike. Our knowledge graph of human mindset is calibrated on the observed behavior of 230 million people, with no PII. Navier-Stokes, our foundational model, returns a behavioral profile at the individual level, delivered over MCP, connectors and APIs into the systems clients already run. In use with major banks, fintechs and nonprofits.