Your CMO Information

Ex-PlayStation, Yahoo!, Three UK, BT, GreenManGaming, 4Finance and LendingCrowd Your CMO provides fractional chief marketing officer level support for your start-up or scale up. You want senior thinking, you want expertise, you want someone who has wrestled with your challenges before and succeeded, but you either don't have the funding for a full time senior marketer, or you're too early in your lifecycle. Or you may want a one-off workshop, brand plan, go-to-market plan or assessment and proposals for building your marketing capability. That's where Your CMO comes in! Darren Cairns started Your CMO to help and support scaling businesses - from a few days a month to 2-3 days a week, Darren can give your business the fuel it needs to grow. He is a commercial, results-driven Chief Marketing Officer and Board Adviser with a proven track record in greatly increasing brand recognition, customer attraction and retention and scaling both revenue and margin in a variety of cutting-edge B2B and B2C, media, ecommerce, fintech and tech sectors. Darren has driven mass adoption, understanding and usage of new technologies, products, and services, while scaling teams and achieving results. He scaled marketing capability and innovation at BT, Three, Yahoo!, Sony PlayStation, 4Finance and LendingCrowd. Motivated, people-focused leader, who led highly innovative businesses through scale-up, disruption and digital transformation, having shown an ability to adapt to new sectors from broadband to mobile marketing; from online media to gaming; from data-driven digital commerce to driving fintech consumer and business sales and marketing. A CIM-qualified marketer with experience of directing and supporting Boards, Executive Committees and leadership teams. Darren's experience could be invaluable in helping you scale your marketing capability and growth faster. Your CMO, your marketing.