Yobi Information

Yobi is a rapidly growing Behavioral AI company on a mission to ethically democratize the benefits of data and AI. Since 2019, we have built one of the largest consented behavioral datasets in the US, extending far beyond the walled gardens of Big Tech. Unlike traditional LLM companies, Yobi builds foundation models of human behavior grounded in real-world actions such as purchases and store visits. Our private-by-design modeling enables state-of-the-art personalization and decisioning for leading brands and agencies while protecting privacy, safety, and ethics. Today, we are focused on bringing the performance of closed-web user acquisition to the open web and connected TV, giving brands walled-garden results without the walls. At our core, Yobi is building the behavioral intelligence layer for any system that makes a personalization decision.