YoBe Information

YoBe is a 20g protein smoothie pouch you squeeze. Real food, no shaker, no spoon, no chalk. Most ready-to-drink smoothies top out around 5g of protein. Getting to 20 without wrecking the taste or the texture is the hard part, and it's the reason the product moves the way it does on shelf. Where it stands today: #4 SKU in the refrigerated set at Erewhon ~12 units per SKU per store per week at top accounts On shelf at Erewhon, Pavilions, Bristol Farms and Lassens 100+ doors, distributed through KeHE and UNFI 711% year-over-year growth I built all of it myself. Formulation and co-packing. Retail buyers. Distributor onboarding. GS1 barcoding and label compliance. Freight. Packaging design. The intern team. Every sales call. Solo founder — no co-founder, no ops hire. That's also the ceiling. Investor interest in YoBe is real and moving, and the thing investors consistently ask for before they write is a partner beside me: someone who has taken a CPG brand from regional shelves to national distribution and already knows where it breaks. If that's you — COO, President, GM, or a CFO who has lived it — I'd value 15 minutes. Not a pitch. I want your read on what I'm walking into. hawkinsg@gmail.com