Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.
Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world’s largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships.
As an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales.
With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola.
CreatorIQ is enterprise infrastructure for creator marketing, trusted by more than 1,300 of the world's leading brands and agencies, including Beiersdorf, Delta Air Lines, Dentsu, Google, Nestlé, and Wella. Powered by the Creator Graph®, CreatorIQ's proprietary AI and intelligence foundation grounded in over 11 years of data, it delivers the governance, measurement, and scale enterprise programs demand. Built for teams, agents, and the entire enterprise tech stack, CreatorIQ's intelligence compounds with every use, giving every organization a data advantage that grows over time.
HypeAuditor is an all-in-one influencer marketing platform that helps brands, agencies, and e-commerce businesses run the entire creator workflow in one place, from finding the right influencers to proving campaign ROI.
We started with AI-powered fraud detection trusted across the industry. Today, HypeAuditor covers every step of influencer marketing on Instagram, TikTok, YouTube, Snapchat, Twitch, and X.
What you can do with HypeAuditor:
Influencer Discovery - Describe the creator you need in plain words and let AI Search find them. Or search by content, categories, and niche topics, and filter by audience demographics, location, interests, engagement, and growth. Find lookalikes in a click.
Vetting - Get an in-depth view of every creator before you sign a deal: performance, engagement, reach, growth dynamics, and detailed audience demographics - age, gender, location, interests, and audience quality.
Outreach & CRM - Contact creators by email, manage negotiations and contracts, and keep your whole influencer network in one CRM.
Competitor Analysis - See which influencers your competitors work with, how much they invest, and which campaigns perform. Turn their strategy into your playbook.
Campaign Management - Plan budgets, track posts and stories automatically, and collect all content in one dashboard.
Analytics & ROI - Measure reach, engagement, EMV, and sales, and share clear reports with your team and clients.
Ambassador & Affiliate Programs - Recruit creators via branded application pages, track promo codes and links, and manage payouts.
Social Listening - Track brand mentions and spot creators who already love your product.
HypeAuditor turns influencer marketing from guesswork into a measurable growth channel.