Guayaki Yerba Mate got its start in 1996 on the Cal Poly University campus when Argentinian Alex Pryor first introduced yerba mate to Californian David Karr. Fast friends and ultimately 'soul brothers,' the pair quickly realized there was a need for a nourishing source of energy and, with a healthy dose of optimism, set out to share yerba mate with the world.
Our Mission
Honest seeks to create and promote great-tasting, healthy, organic beverages. We strive to grow our business with the same honesty and integrity we use to craft our recipes, with sustainability and great taste for all.
Aspirations for Corporate Social Responsibility (CSR)
We will never claim to be a perfect company, but we will address difficult issues and strive to be honest about our ability or inability to resolve them. We will strive to work with our suppliers to promote higher standards. We value diversity in the workplace and intend to become a visible presence in the communities where our products are sold. When presented with a purchasing decision between two financially comparable alternatives, we will attempt to choose the option that better addresses the needs of economically disadvantaged communities.
A commitment to social responsibility is central to Honest Tea's identity and purpose. The company strives for authenticity, integrity and purity, in our products and in the way we do business. In addition to creating a healthy alternative beverage with a lot less sugar than most bottled drinks, Honest Tea seeks to create honest relationships with our employees, suppliers, customers and with the communities in which we do business.
We have been in business for over 12 years and have continued to develop our underground network of Yerba Mate enthusiasts. Ma-Tea started as an information website about Yerba Mate, and grew to have the first and largest Digital Libary of Yerba Mate information long before we ever sold Yerba Mate, Bombillas, Gourds, and any of the other accessories. We are simple Yerba Mate enthusiasts who are proud and honored to work directly with Artisans and Producers in Latin America in order to provide you with quality products at a fair price.