Yellow Method Information

Creativity Drives Innovation — We Drive Creativity Organization´s creativity and innovation readiness can be measured, understood, and systematically developed. We offer tools for this. Yellow Method is a research-based platform designed to assess and develop your organization’s innovation readiness—at both the individual and organizational levels. Our tool provides quantified, actionable insights into your people’s creative potential and your organization’s innovation culture. Our platform combines years of creative leadership experience with rigorous academic research. Our approach is backed by Aalto University and Professor Mark Runco, ensuring scientific validity. Our co-founder, Dr. Susanna Rahkamo, drew from her doctoral research on creative thinking and expertise development, identifying critical factors such as questioning, insight, and perseverance.