Yee Yeong Email
Head of Marketing, Innovation @ IMDA
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Yee Yeong Location
- Singapore
Yee Yeong Work
- Head of Marketing, Innovation @ (August 2026 - Present)
- Head of Product, Ecosystem Development @ (January 2024 - July 2026)
- Acting Director @ (October 2021 - August 2023)
- Head, Singapore Global Network @ (November 2019 - October 2021)
- Senior Strategist @ (August 2016 - October 2019)
- Digital Planning Director @ (February 2016 - July 2016)
- Digital Planning Director @ (June 2014 - February 2016)
- Regional Head of Digital Strategy and Analytics @ Grey Group (May 2013 - June 2014)
- Head of Strategy and Analytics @ Grey Group (May 2012 - May 2013)
- Senior Business Consultant and Project Manager @ (October 2009 - April 2012)
- Consultant @ RedPill Solutions (April 2007 - September 2009)
- HR Business Consultant @ Asia Leap Pte Ltd (January 2007 - April 2007)
- Consultant @ (July 2001 - December 2005)
Yee Yeong Education
- INSEAD
MBA (Business Administration and Management, General)
2006-2006 - National University of Singapore
BENG (Electrical Engineering)
1997-2001
Yee Yeong Skills
- Analysis
- Analytical Skills
- Analytics
- Brand Management
- Brand Strategy
- Business Analytics
- Business Development
- Business Intelligence
- Business Strategy
- CRM
- Communication
- Communications Planning
- Community Engagement
- Consulting
- Content Marketing
- Corporate Branding
- Customer Engagement
- Customer Experience
- Customer Experience Design
- Customer Insight
- Customer Journey Mapping
- Customer Loyalty
- Design Thinking
- Digital Communication Strategy
- Digital Marketing
- Digital Strategy
- E-commerce
- Inbound Marketing
- Information Architecture
- Management
- Management Consulting
- Market Research
- Marketing Communications
- Marketing Strategy
- Negotiation
- People Management
- Presentations
- Problem Solving
- Product Development
- Product Management
- Product Operations
- Program Management
- Project Management
- Segmentation
- Service Design
- Social Media Marketing
- Social Media Measurement
- Software Product Management
- Stakeholder Engagement
- Start-up Ventures
- Startup Environments
- Strategic Communications
- Strategic Leadership
- Strategic Planning
- User Experience
- User Experience Design
- E Commerce
- Banking
- Start Ups
- Telecommunications
- Strategy
- Microsoft Office
- Strategic Consulting
- Content Strategy
Yee Yeong Summary
- Yee Yeong, based in Singapore, is currently a Head of Marketing, Innovation at IMDA. Yee Yeong brings experience from previous roles at NUS Enterprise, Singapore Economic Development Board (EDB) and Ogilvy. Yee Yeong holds a 2006 - 2006 MBA in Business Administration and Management, General @ INSEAD. With a robust skill set that includes Analysis, Analytical Skills, Analytics, Brand Management, Brand Strategy and more. Yee Yeong has 3 emails on RocketReach.
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