YEARS Competitors

Founded in 2017, Trust & Will is the leading digital estate planning platform in the U.S., trusted by over one million individuals and families. Our simple, secure, and attorney-approved online solutions help Americans create wills, trusts, healthcare directives, and other essential estate planning documents tailored to state-specific laws. With a focus on accessibility and a guided experience, we’re transforming how families plan for the future and protect their legacies. In 2025, we launched EstateOS™, the first intelligent platform built to modernize how legacies are planned, managed, and preserved. EstateOS powers dynamic, connected estate plans for families, and introduces AI-enabled workflows, document intelligence, and multi-party collaboration tools for professionals. Our platform supports over 20,000 financial advisors and 200+ enterprise partners and institutions — including AARP, Fifth Third Bank, LPL Financial, UBS, and USAA. By integrating estate planning into client services, we help professionals enable multi-generational wealth conversations, deepen relationships, and drive long-term impact. With more than one million users and $200+ billion in self-reported estate assets, Trust & Will is redefining estate planning as a strategic pillar of modern financial care. Recognized for innovation and leadership, Trust & Will has earned spots on the CNBC Disruptor 50, Inc. 5000, and Deloitte Technology Fast 500™ lists. Learn more at trustandwill.com.

We’re changing the way the world deals with death by making it easy for people to write their wills, handle probate, and organise a funeral that’s right for them. Since 2016, we’ve built market leading products and helped hundreds of thousands of families handle life’s most challenging moments. Alongside that, we’ve: - Raised over £1.25 billion in charity pledges - Formed major national partnerships with organisations across the charity, insurance, and mortgage industries such as Macmillan, Cancer Research UK and Samaritans - Won Will Writing Firm of the Year 4 times - Won Consumer Business of the Year - Had over 18,000 glowing reviews on Trustpilot at 4.9/5. In 2025 we joined forces with Dignity Group to create the UK’s leading end-of-life business. With 580 branches, 46 crematoria, and a phenomenal team of 4,000 people around the country, we’re combining the best of both worlds – adding wills and probate, plus excellence in digital products to the deep community roots and local expertise in our branch network. This is an unusual, fascinating, and emotional area to work in. If you’re interested, and up for a big challenge, we’d love to meet you.

Founded in 1955, Berkshire Hathaway Inc. is a holding company that is headquartered in Omaha, Nebraska. Berkshire Hathaway and its subsidiaries engage in diverse business activities including insurance and reinsurance, utilities and energy, freight rail transportation, finance, manufacturing, retailing and services.