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Just as Blue Ocean Strategy redefined the essence of strategy as creating not competing, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement that happens when innovators set out to disrupt. Blue ocean strategy, created by world-renowned professors Chan Kim and Renée Mauborgne, is a new way of thinking, a movement away from a competitive mindset. BOOKS: Beyond Disruption: Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Blue Ocean Shift, Beyond Competing: Proven Steps to Inspire Confidence and Seize New Growth AUTHORS: Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and the authors of the New York Times Bestseller Blue Ocean Shift and the 4 million copy global bestseller Blue Ocean Strategy. In 2023, they were chosen as two of the four leading thinkers in the 100 years of Harvard Business Review’s publication. In 2019, they were named the #1 Management Thinkers in the World by Thinkers50.

AI made everyone a builder. GTM is the new advantage. We help B2B founders turn product momentum into revenue growth through expert coaching programs and a proprietary AI platform.

We specialise in services procurement, partnering with the public sector to offer a fast, compliant route to market. As the sole provider on the YPO 1141 framework for managing professional services and consultancy, we provide access to over 1,000 suppliers across more than 25 categories of spend. Here’s how we can help: Increase Visibility: Gain better insights into your consultancy spend utilising our best-in-class technology platform Drive Cost Efficiencies: Achieve significant savings and optimise your budget when buying outsourced services Enhance Capacity: Provide extra bandwidth to your procurement teams so they can focus on strategic objectives Ultimately, we exist to help improve how contracting authorities like yours buy and manage consultancy spend.