YBYS Information

YBYS is the consulting practice of Dan Grech — serial entrepreneur and Pulitzer Prize–winning journalist — built on one conviction: a founder’s story is the most overlooked growth engine in business. Most companies treat story as marketing garnish. We treat it as infrastructure. Story-Driven Growth — our methodology, built over a decade and 200+ founder interviews — turns a founder’s authentic story into a system the whole business runs on: how you message, who you hire, how you sell, and how you lead. Where most frameworks tell founders to step out of the spotlight and make the customer the hero, we start somewhere different: the founder is both hero and guide, and their story is the company’s most underused growth engine. Our work shows up across four outcomes: • Revenue — clearer story, higher conversion, premium pricing • Retention — a narrative your team and customers stay loyal to • Relationships — trust with partners, funders, and talent • Resilience — purpose that carries you through the hard seasons YBYS is also the home of Dan’s forthcoming book, Your Business Is Your Story (BenBella, 2027), with a foreword by Guy Raz of How I Built This. We work best with founder-led, purpose-driven companies that have built something real and want their next chapter to be their best one. Get the ideas first — join the newsletter, Your Story Is Your Strategy → ybys.com/newsletter