Yata Mata Information

Text is the radio of 2010. 385 billion text messages were sent in the first half of 2008 alone; representing annual growth of over 100%. However, while traffic continues to grow, competitive factors are leading carriers to change their pricing models and shift from "pay per message" to "buckets" and even "all you can eat" packages. We believe the first and most critical step in the advertising to the mobile users is to choose the right approach given your specific needs. It’s a best-fit analysis that matches your objectives with comprehensive research options to ensure we’re on the right path before we get started. Text and multimedia messages are often priced the same and fall into the same bucket. Thus, from a business perspective, messaging is gradually morphing from a “portfolio” of independent services – each priced differently and running on a different platform – into a single “converged messaging” business whose costs and revenues carriers need to monitor and optimize. Yata Mata, a qualitative research method often used in the social sciences to advertisers and application developers. We provide pathways to revenue. The paradigm will move to ‘free communication’ for mobile and wireless devices in the US. Yata Mata can match an advertisers needs to reach a multinational culture and general real time methods of revenue using existing and traditional Saas billing providers for collection, licensing and management. Yata Mata represents a number of content management firms. We Believe the Pathways to Revenue is Qualitative Research It’s the best way to clearly understand how US mobile user think and feel. And it’s the best way to find out why they feel the way they do. Depending upon your advertising objectives, Our qualitative research practice can result in great amounts of revenue.Let Yata Mata work for your advertsing needs independently, or as an integral part of our full-service mobile research organization.