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Yat Lam Location
Hong Kong
Yat Lam Work
Assistant Director - Data and Insights @ (November 2023 - Present)
Senior Director, Analytics @ (January 2021 - October 2023)
Director, Product Analytics @ (September 2019 - January 2021)
Head of Insights @ (September 2017 - September 2019)
Senior Manager, Planning and Analytics @ (January 2015 - August 2017)
Planning and Analytics Manager @ (September 2013 - January 2015)
Acting Product Director @ (August 2013 - May 2014)
Analytics Manager @ (January 2013 - September 2013)
Web Analyst @ (March 2011 - December 2012)
Co-founder @ eCommerce Platform (June 2010 - February 2011)
Management Trainee @ (August 2009 - June 2010)
IT Assistant @ (January 2008 - August 2009)
Yat Lam Education
The University of Hong Kong
BBA(IS) Bachelor of Business Administration (Information Systems)
The Hong Kong University of Science and Technology
MSc(IT) Master of Science (Information Technology)
Yat Lam Skills
comScore
Technology
Planning
KPI Dashboards
Online Marketing
Data Analysis
Troubleshooting
Business Analysis
Web Analytics
Vendor Management
Digital Marketing
Process Improvement
Strategic Planning
Experian Hitwise
Competitive Intelligence
SEO
Mobile Applications
Prioritisation
Product Management
Omniture
Business Intelligence
A/B testing
Google Analytics
Web Metrics
KPI Reports
SEM
Project Management
Problem Solving
Analytics
Key Performance Indicators
Data Mining
Performance Measurement
Adobe Analytics
Measurements
Management
Yat Lam Summary
Yat Lam, based in Hong Kong, is currently a Assistant Director - Data and Insights at McDonald's Hong Kong. Yat Lam brings experience from previous roles at Klook and SEEK. Yat Lam holds a BBA(IS) Bachelor of Business Administration in Information Systems @ The University of Hong Kong. With a robust skill set that includes comScore, Technology, Planning, KPI Dashboards, Online Marketing and more. Yat Lam has 2 emails on RocketReach.
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