Yasmin Abrahams Email
Chief Executive Officer @ DirectAxis
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Yasmin Abrahams Work
- Chief Executive Officer @ (December 2025 - Present)
- Chief Data and Analytics Officer @ (March 2023 - November 2025)
- Data Science Head @ (April 2021 - March 2023)
- Portfolio Optimisation Head @ (March 2019 - April 2021)
- Optimisation and Analytics Manager @ (December 2015 - February 2019)
- Data Analyst @ (April 2014 - November 2015)
- Data Analyst @ Selldirect Marketing (PTY) Ltd (November 2009 - March 2014)
- Account Executive @ Selldirect Marketing (PTY) Ltd (January 2006 - October 2009)
Yasmin Abrahams Education
- GIBS Business School (Gordon Institute of Business Science)
Beyond Banking Strategic Programme
2024-2025 - MIT Management Executive Education
Digital Transformation: Platform Strategies for Success
2022-2022 - Graduate School of Business - University of Cape Town
Postgraduate Diploma in Management Practices (Business Acumen, Marketing, Economics, Statistics)
2017-2018 - UCT 2002-2005
Yasmin Abrahams Skills
- Analytical Skills
- Data Analysis
- Telecommunications
- Analytics
- Financial Services
- Call Centers
- Account Management
- Wireless
- Customer Satisfaction
- Customer Experience
- Customer Retention
- Sales
- Performance Management
- Microsoft Excel
- SQL
- Coaching
- Team Leadership
- Selling
Yasmin Abrahams Summary
- Yasmin Abrahams, is currently a Chief Executive Officer at DirectAxis. Yasmin Abrahams brings experience from previous roles at FNB South Africa and DirectAxis. Yasmin Abrahams holds a 2024 - 2025 Beyond Banking Strategic Programme @ GIBS Business School (Gordon Institute of Business Science). With a robust skill set that includes Analytical Skills, Data Analysis, Telecommunications, Analytics, Financial Services and more. Yasmin Abrahams has 1 emails on RocketReach.
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Top DirectAxis Employees
Asterico Adams
Operations Head
Cape Town, WC, ZA
Nicki Hill
Head of Performance Innovation
Cape Town, WC, ZA
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