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YarnnUp is Australia's leading First Nations-led Business spanning Consulting, Creative and Capability, and the home of Ancestral Intelligence. We started with a simple belief: that the oldest knowledge systems on earth hold something the modern organisation has forgotten. For more than 60,000 years, First Nations people have understood how to lead, how to relate, and how to make decisions that last. Our work brings that intelligence into the rooms where today's decisions get made. We sit where strategy, storytelling and systems change meet, bringing Consulting, Creative and Capability together as one. It's a combination very few can offer, and it's why a client might come to us for a reconciliation strategy and leave rethinking how they lead, how they tell their story, and how they show up in the world. At the centre of it all is our trademarked Ancestral Intelligence Framework™ (YarnnUp.AI™), a theory of change made practical. It rests on three ideas we've spent years shaping: Two Ways of Knowing™, which reframes whose logic and evidence count; Localisation Praxis™, which roots leadership in place and responsibility; and the NeuroCultural Mindset™, which connects emotion, behaviour and cross-cultural capability. Together they give organisations the language, the tools and the confidence to move past compliance into change that is measurable, relational and real. Through our Creative work, that same intelligence takes visible form, in brand, campaigns, spatial design and stories told through First Nations knowledge. We don't just advise and leave. We embed culture, reframe systems and back community-led leadership, so the change holds long after we do. With YarnnUp, you're not ticking a box. You're changing how your organisation thinks, leads and relates. If that's the kind of change you're looking for, we'd love to yarn. Blending Wisdom, Inspiring Change.

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Ray Alam is the Co-Founder and Director - Commercial and Strategy of YarnnUp.

12 people are employed at YarnnUp.

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