We champion, develop and invest in artistic and cultural experiences that enrich people's lives. We support activities across the arts, museums and libraries – from theatre to digital art, reading to dance, music to literature, and crafts to collections.
By 2030 we want England to be a country in which the creativity of each of us is valued and given the chance to flourish and where everyone of us has access to a remarkable range of high quality cultural experiences. Between 2018 and 2022, we will invest £1.45 billion of public money from government and an estimated £860 million from the National Lottery to help deliver this vision.
The Audience Agency (TAA) is a non-profit research and development organisation whose purpose is to help the cultural sector shape a vibrant, relevant offer that better serves audiences and communities.
Designed to support an informed and innovative sector in practice and policy, TAA’s consultancy and research is evidence-led and people-centred. This approach underpins a five-pillar programme of services - participation and engagement, impact and evaluation, cultural and creative places, digital transformation, and creative economy for policy – supported by a suite of popular, reliable data products.
TAA works across the UK and internationally, with an extensive range of cultural organisations, academic partners, local authorities and funding bodies.
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For more information about products and services please visit our website: https://www.theaudienceagency.org/