Xtend Information

Founded in 2002, Xtend is a Design & Innovation Firm that employs transdisciplinary research and design approaches to create game-changing platforms, products, processes, systems, services, spaces, experiences and business models. By repurposing technological breakthroughs; infusing new meaning into established definitions; and radically innovating ingrained practices, Xtend enables organizations achieve strategic competitiveness within highly volatile environments and markets, and build social equity in tune with stakeholders' interests. Xtend embodies a multidisciplinary organic culture encompassing experts in Ethnography & Market Research, Life Sciences, Ergonomics & Human-Factor Design, Cognitive Engineering, Behavioral Psychology, Experiential Design, and Business Strategy. Xtend's systematic Design-Driven Innovation Process -- from Ideation to Commercialization -- coupled with an organic approach in dealing with turbulent and unpredictable environments, provides our clients with the means to create new value – and new meaning – that engages people to understand and interact with their world in new ways across different touch points.