XPETO Information

XPETO is Making Advertising Personal - one impression at a time. XPETO is a unique trading solution created by Media Experts that uses multiple DSPs and trading platforms in order to maximize the efficiency of programmatic media. Media Experts is part of IPG Mediabrands, one of the world’s preeminent media services entities and part of Interpublic Group (NYSE: IPG). Through XPETO we are able to execute on a variety of programmatic tactics including video, algorithmic prospecting, advanced remarketing, dynamic creative, contextual placements and white list targeting. It also provides access to every major exchange including Canada’s Premium Ad Exchange (CPAX) and multiple private exchanges with leading Canadian publishers such as Yahoo.ca, MSN.ca, Shaw, Olive Media, The Globe and Mail and many others. XPETO provides Media Experts customers with the very best in programmatic media buying solutions that are proven to deliver results.