Xpert Professional Information

Xpert Professional is Ireland’s leading distributor of professional hair care products, employing over 70 staff at our headquarters in Naas, Co. Kildare. David Donnellan, Managing Director founded Xpert Professional in 1997 and partnered with the Italian brand of salon exclusive haircare, ALFAPARF Milano. ALFAPARF Milano has gone on to become the fastest growing brand in the history of the professional haircare industry in Ireland and is Ireland’s number one professional hair care brand today, used by more Irish hairdressers than any other professional brand. In 2005 we added more leading professional brands to our portfolio of salon exclusive products, including premium brands Joico and Moroccan Oil, and the organic brand Kemon. We also offer a leading edge salon software system, Shortcuts. At Xpert Professional, education has always been central to our ethos. We have the country’s largest technical team and offer over 400 courses per year, including those at our state-of-the-art training facility, ACCADEMIA in the heart of Dublin. We also have an in-house marketing team who offer strategic and effective marketing for our leading brands. At Xpert Professional, we realise the importance of developing innovative, customised digital communications which will continue to be our focus in 2020