In 1977, we changed things ❤️
BEFORE: athletes would be hooked up to a machine on a treadmill in a lab to track the beats of their heart.
AFTER: anyone, anywhere, anytime could measure, translate, and understand their heart rate data – and use it to optimize their performance in sports and life.
For half a century, we’ve been working to uncover the secrets to longer, healthier, happier lives. And we put everything we learn into consumer technology, software, and services tailored for sports, health, fitness, and everyday wear.
In 2023, we began working with other brands and industry partners to accelerate our goal of 'Life Optimized'.
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